Trading overview

54/A Block L, Gulberg II · 12 months to Jun 2026
Sample figures. Every number on this page is invented. The layout is real and the menu is Dahlia's — the sales data is not, because I don't have it. This shows the shape of the reporting, not your trading.

Trend lines show monthly movement across the selected period, each tile compared against the equivalent period before it. The period control drives these five tiles; every chart below is fixed to the window named on it.

Revenue by channel

PKR · 12 months

Three income lines stacked. The nursery band is the one most cafés can't plot — it moves on a different seasonal cycle to the kitchen.

Dine-in Delivery Nursery retail

Where the money comes from

Share of net · 12 months

Share of net revenue and contribution margin side by side. Delivery takes a bigger slice of turnover than it does of profit.

Trading canopy

Covers per hour

Every hour the doors are open, averaged across the last twelve months. Switch the measure to see where the room is full but the till is quiet — and where plant sales actually happen.

low
high

Average spend per head

Dine-in · 12 months

Rolling twelve months, separated by daypart.

Covers vs seats sold

Utilisation · 12 months

Share of available seat-hours filled, by day of week.

Guests who came back

90-day window

First-time guests returning within ninety days, by month of first visit.

Menu engineering matrix

Units × margin · 12 months

Each dot is a dish. Right of the line sells well; above the line earns well. The four quadrants each need a different decision.

Stars — popular and profitable. Protect these; never discount them.
Workhorses — popular, thin margin. Re-cost or resize the portion.
Puzzles — profitable but overlooked. Move up the menu, train the floor.
Drags — slow and thin. Candidates to cut at the next menu print.

Top ten by contribution

PKR · 12 months

Ranked by cash gross profit, not by units sold.

DishUnitsMarginContribution

Category mix

Share of covers · 12 months

What the kitchen is actually being asked for.

Food cost pressure

Indexed, Jul 2025 = 100

Input cost against menu price for the five highest-volume dishes. Where the lines separate, margin is quietly leaking.

Input cost Menu price

Stock cover by category

Weeks of supply

How long current stock lasts at the recent rate of sale. Anything past the shaded band is cash sitting in pots.

Sell-through

Last 90 days

Units sold against units brought in.

Plant sales follow the café

Weekly pairs · 12 months

Weekly pairs across the year. The relationship is the argument for keeping both under one roof — and for staffing the nursery to the café's peak, not its own.

Seasonal shape

Nursery revenue index

Twelve months indexed to the annual mean. Planting season and gifting season pull in different directions.

What PKR 100 of delivery leaves behind

Per average order · 12 months

The full path from menu price to money kept. Every café knows the commission number; far fewer track what's left after it.

Read this next to the dine-in column. The same dish sold across the counter keeps a materially larger share. That isn't an argument against delivery — it's an argument for knowing which dishes you want travelling and which you'd rather people came in for.

Contribution by channel

PKR per order · 12 months

Cash kept per order after food, packaging, promotion and commission.

Order volume by hour

Delivery only · 12 months

Delivery peaks do not sit on top of dine-in peaks. Where they collide is where the kitchen is being asked to do two jobs at once.

Delivery orders Dine-in covers

Basket composition

Share of delivery revenue · 12 months

What actually travels. Useful when deciding what belongs on the delivery menu at all.

CategoryShareAvg basketContribution